How to Hire Sales Talent That Actually Performs: Why Athletes and Veterans Are the Secret Weapon
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June 12, 2025
Why Athletes and Veterans Are the Secret Weapon
Hiring great sales talent isn’t just about resumes. It’s about finding driven, coachable, and resilient individuals who can adapt fast and deliver results. If you’re looking to hire sales talent that goes beyond checking boxes, it’s time to consider an untapped pool: former athletes and military veterans.
At Shift Group, we specialize in helping companies hire sales talent with a proven edge, and we’ve seen firsthand how backgrounds in sports and service translate to success in high-performance sales roles.
Why It’s So Hard to Hire Sales Talent That Lasts
Sales is notorious for high turnover. Many candidates look good on paper but lack the grit, consistency, or adaptability required to succeed long-term. That’s why traditional hiring channels often fall short.
Here’s what’s usually missing:
- Accountability: Sales is a grind. Without ownership, reps burn out.
- Resilience: Rejection is part of the game. Most people aren’t wired to handle it.
- Coachability: Feedback is essential, but not everyone’s open to it.
Work ethic: Success in sales comes down to showing up and putting in the reps.
The Shift Group Difference: Hire Sales Talent with Built-In Grit
We work with elite candidates from athletic and military backgrounds, individuals who are trained to thrive in high-pressure environments. They’re used to structure, feedback, competition, and performing as part of a team.
Here’s what sets them apart:
- Grit under pressure: Veterans and athletes don’t fold when things get hard, they push through.
- Fast learners: Used to complex playbooks and real-time adjustments.
- Team-first mindset: They take responsibility and elevate those around them.
- Goal-oriented: Clear targets are nothing new. They’re wired to win.
Whether you’re building a BDR team from scratch or expanding an enterprise sales force, we help you hire sales talent that shows up ready to contribute.
Success in Action: Real Companies, Real Results
Companies across SaaS, logistics, finance, and more are already seeing the upside. Our partners report:
- Faster onboarding and ramp times
- Higher activity and conversion rates
- Better team culture and retention
They’re not just hiring sales talent, they’re building teams with staying power.
Ready to Hire Sales Talent That Performs?
If you’re tired of rolling the dice with sales hires, Shift Group is here to change the game. We match you with candidates who bring real-world grit and the mindset to succeed.
Let’s talk. We’ll help you hire sales talent that delivers from day one.
About Shift Group:
Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.
The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.
Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.