BOSTON, Mass. — Shift Group, a leading provider of career development for athletes & military veterans, is proud to announce a new partnership with Buffs4Life. This partnership is built to support University of Colorado student-athletes and alumni as they translate the mindset, habits, and competitive standards built through sports into long-term careers in business.
Buffs4Life has become a trusted support system within the Colorado athletic community, built around a simple idea: once a Buff, always a Buff. The organization continues to support athletes long after their playing days through physical wellbeing, family dynamics, career support, and mental wellness
It’s a model rooted in continuity, staying connected, staying supported, and making sure athletes don’t lose their network when their playing career ends.
This partnership extends that mission by adding a direct bridge into the professional world.
“This partnership reinforces Buffs4Life’s commitment to supporting our alumni athletes through every stage of life,” said Lance Carl, President of Buffs4Life. “Our focus on career development aligns seamlessly with Shift Group’s platform, creating real opportunities for athletes to build meaningful careers beyond competition.”
Buffs4Life and Shift Group will work together to connect athletes with opportunities where they can continue to compete and grow at a high level in a professional setting, while gaining access to coaching, development, and real-world business education designed to turn athletic experience into professional capability.
Buffs4Life continues to play a critical role in keeping athletes supported beyond sport, and this partnership adds a focused layer on career transition, helping bridge the gap between athletic identity and professional opportunity.
“At Colorado, the expectation is that being a Buff carries forward well beyond your playing career. Buffs4Life has done a great job keeping athletes connected, supported, and part of something bigger over time,” said JR Butler, CEO of Shift Group. “Our role is to build on that by helping them turn their experience into real capability in the business world. It’s a natural fit, and one that should create real outcomes for athletes who are ready for what’s next.”
The addition of partners like Buffs4Life continues to reinforce Shift Group’s mission to provide pathways for athletes to apply their unique skills and mindset in professional settings, while expanding support for athletes beyond their playing careers.
About Shift Group
Shift Group is a talent platform that transforms the experience of athletes and veterans into business-ready skills, providing companies with a pipeline of qualified, pre-vetted candidates who make an immediate impact. We accelerate hiring, reduce risk, and improve retention through a more efficient, data-driven process. For athletes and veterans, we offer guided career transition support, from skill training and interview prep to curated job opportunities, helping them leverage their unique backgrounds to launch meaningful careers.
About Buffs4Life
Buffs4Life is a nonprofit organization dedicated to supporting University of Colorado student-athletes and alumni through all stages of life. The organization provides resources across mental health, physical wellness, family support, and career development, ensuring that Buffs stay connected and supported long after their time in competitive athletics.
