Shift Group: The Origin Story

Shift Group: The Origin Story

Hockey Was Everything

For the first 24 years of JR’s life, hockey defined his identity like it does for any competitive athlete. The bond with his teammates, the rush of competition, and the drive to always get better—that’s what JR lived for. He thrived on the structure, the accountability, and the feeling of working toward something bigger than himself. It gave him a deep sense of purpose.

But like every athlete, there came a moment when it was time to move on. And that’s when everything changed.

The Harsh Reality of Transition

When JR’s playing days ended, the biggest gap was a lack of clarity on who he was, how he was supposed to show up every day, what his priorities were, and what his goals were. Hockey had given him everything—clarity on who he was, how he needed to show up every day, what his priorities were, and what his goals should be. Without hockey, all of those things were suddenly gone.

JR had to bridge this gap from athlete to to  himself, and it wasn’t easy. It took years of struggles, dealing with his own personal demons, before he gained clarity on his purpose and identity. Once he figured out what mattered—what his priorities and goals truly were—his career took off. He went on to become a C-level executive before turning 35, simply by applying the same principles and intangibles he had developed as an athlete to his new role in business.

As an executive, JR struggled to find key qualities in new hires—resiliency, coachability, a growth mindset, and a team-first attitude. These traits weren’t something you could see on a resume, but they were far more indicative of success than anything on paper.

Building a Bridge for Elite Talent

This realization became the foundation for Shift Group. JR didn’t just want to navigate his own transition—he wanted to create a playbook for others. Shift Group was built to bridge the gap between elite performers in sports and the military and the companies that needed their unique skill sets.

Today, Shift Group provides coaching, career preparation, and direct connections to businesses looking for driven, resilient talent. It’s not just about finding jobs; it’s about equipping athletes and veterans with the tools to dominate in a new arena—business.

Our entire team is made up of former athletes and veterans who understand the challenges of transition firsthand—because we’ve lived them. We know what it’s like to step away from a structured, high-performance environment and face the uncertainty of starting a new career.

This experience allows us to provide genuine guidance to athletes and veterans, helping them navigate the transition with confidence. We translate their skills—discipline, resilience, teamwork—into real business value, connecting them with companies that recognize their potential.

Growing Careers, Changing Lives

For JR and the team at Shift Group, it’s not just about business—it’s a mission. Shift Group has evolved into much more than a staffing platform. It’s a career growth and development program dedicated to proving that the end of one career is simply the beginning of another.

With every athlete and veteran Shift Group helps, the message becomes clearer: the skills that made them successful before will drive their success again. They just need the right opportunity. 

Visit our About Us page to learn more about our mission, and check out our Hall of Fame to see the incredible athletes and veterans we’ve helped make a successful career shift.

FAQs: Shift Group and Career Help for Athletes & Veterans

Shift Group provides career coaching for athletes and veteran career services, helping them transition into high-performing sales and business careers. We also connect companies with elite talent looking for their next challenge.

Athletes and veterans excel in sales and business roles thanks to their resilience, coachability, competitive mindset, and teamwork skills. These qualities drive performance and long-term success.

 

No! The transferable skills athletes and veterans bring (like communication, leadership, and adaptability) make them natural fits for sales. Shift Group also provides training to fill any knowledge gaps.

 

Companies can work directly with Shift Group to access our pre-vetted talent pool of athletes and veterans. We handle sourcing, vetting, and initial training to make hiring faster and easier.

 

Tech sales, SaaS companies, financial services, and any business looking for resilient, high-performance talent can benefit from partnering with Shift Group.

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Shift Group Welcomes James D. Rodriguez as Strategic Advisor

Shift Group Welcomes James D. Rodriguez as Strategic Advisor

A Transformational Leader Joins Shift Group

Shift Group is honored to announce the appointment of The Honorable James D. Rodriguez, MA, as a Strategic Advisor. With over 30 years of distinguished service in the U.S. government, corporate sector, and 21 years in the United States Marine Corps, Mr. Rodriguez brings unparalleled expertise to our mission of facilitating successful career transitions for veterans.

As the former U.S. Department of Labor’s Assistant Secretary for Veterans’ Employment and Training Service (VETS), Mr. Rodriguez has been instrumental in preparing America’s veterans, service members, and their spouses for meaningful careers. In 2022, under his leadership, over 2,800 VETS staff, contractors, and grantees served more than 440,000 veterans and military spouses across all agency programs.

“It’s incredible having James lock arms with the Shift Group team to help us serve the veterans who put their trust in us. He has a unique background, is well-connected, but what’s most important is his passion and unwavering commitment to serving those who served us. We have a lot of work to do to drive change in the veteran transition space, and James is going to help our team on so many levels. We are honored to wear the Shift jersey with such a champion.” – Bobby Payne, USAF (Ret.), SVP of Veteran Strategy, Shift Group

Unmatched Experience, Unwavering Commitment

Beyond his government service, James has been a trusted leader in the private sector, holding key roles at Deloitte LLP, BAE Systems, Inc., and as Deputy Assistant Secretary of Defense for Warrior Care Policy. His expertise in program management, interagency collaboration, and workforce development has been instrumental in shaping veteran career pathways.

James has played a key role in helping Shift Group navigate SkillBridge, provided critical insights into government and corporate hiring strategies, and actively contributed to our mission of unlocking career opportunities for veterans. Now, as an official part of our team, his impact will be even greater.

“Veterans bring unmatched knowledge, skills, and abilities to the workforce. They will find a place to put them to use at Shift Group, where they can grow their next career with world-class training and join a team that is purpose- and mission-driven.”James D. Rodriguez

Advancing Our Mission for Veteran Success

James joins Shift Group at a pivotal time as we expand our efforts beyond traditional job placement. His leadership will help us unlock new career pathways, ensuring veterans aren’t just finding jobs—they’re building long-term careers in industries that value their unique skills.

With his guidance, we’re enhancing Shift Connect and other key initiatives, providing veterans with more resources, mentorship, and access to high-impact roles. Whether through SkillBridge, corporate partnerships, or new career tracks, James will play a vital role in shaping the future of how we support veterans in their professional journeys.

The addition of Mr. Rodriguez underscores Shift Group’s dedication to offering premier resources and guidance for veterans navigating the transition to civilian employment. His strategic insights will significantly enhance our programs, ensuring that veterans are well-equipped for success in the corporate world.

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Saving Time, Hiring Smarter: LeaseUp’s Streamlined Recruiting Success

Saving Time, Hiring Smarter: LeaseUp’s Streamlined Recruiting Success

How LeaseUp Transformed Hiring with Shift Group: Faster Recruiting, Stronger Teams, and Smarter Talent Acquisition

About LeaseUp:

LeaseUp helps commercial real estate brokers get deals done with tools that support every part of the deal, from site selection, to touring, to signature. Brokers use LeaseUp to create, organize, and share surveys, tours, and documents in one central place. Clients love LeaseUp’s polished output, mobile-friendly site, and messaging features that make collaborating with their broker seamless.

1. Traditional Hiring Challenges vs Shift Group’s Process

For many teams, the traditional hiring method of job postings and cold outreach leads to an overwhelming influx of applicants, but few who are truly qualified. Shift Group’s method removes this uncertainty and instead delivers targeted talent that fits both the role and company culture.

“The dollar value alone of me being able to get someone started and ramped up versus spending 10 hours hiring one candidate made all the difference for us. The time and effort saved translates directly into increased efficiency, allowing us to focus on scaling rather than sorting through stacks of unqualified applicants.” Miranda Pelletier | VP of Growth, Customer Success at LeaseUp

Traditional Hiring Challenges:

  • 2,000+ unqualified applications to review
  • Hours spent writing job descriptions
  • Lengthy screening & vetting process

Shift Group’s Advantages:

  • Pre-vetted candidates with 360-degree profiles including videos
  • Curated list of candidates that matched Lease Ups criteria
  • Ongoing coaching and support for long-term candidate success

“Hiring used to take me 10+ hours, sorting through thousands of unqualified applicants. The time spent filtering through applications and determining candidate quality was overwhelming,” Miranda noted. “With Shift Group, I had four top-tier candidates in my inbox before I even posted the job. Faster hires and a culture fit – ROI that keeps paying off.”

2. Candidate Quality & Remote Hiring Success

LeaseUp initially preferred local hires, but remote candidates from Shift Group delivered immediate results. LeaseUp found success with remote candidates from Shift Group, who quickly adapted and delivered results.

  • Shift Group candidates possess four key traits:
    • Self-Starters – They take initiative without needing constant direction.
    • Confidence & Resilience – They embrace challenges and work through obstacles.
    • Strong Work Ethic – They are dedicated and disciplined, key traits in a startup environment.
    • Team Players – They integrate well into Lease Up’s collaborative culture, similar to a sports team or military unit.

Being able to hire remote employees through Shift Group was a game changer, Miranda added.  “They candidates fit perfectly into our culture. They were self-starters, confident, and ready to make an immediate impact, just like we needed.”

3. Expanding from One Hire to Two

Initially, Lease Up aimed to hire one BDR, but after seeing the caliber of Shift Group candidates, they decided to create the budget to hire two.

“Shift presented so many high-quality candidates that it was really hard to choose just one,” Miranda explained. “By bringing in two instead of one, Lease Up doubled the potential revenue impact within the same timeframe. The opportunity to access such exceptional talent in a competitive hiring market was too good to pass up.”

Both new hires ramped up seamlessly, contributing immediately and delivered results. The high quality and readiness of Shift Group’s candidates allowed Lease Up to double its impact proving the value of expanding the team.

4. Immediate Impact: Candidate Success Story

Since joining the team, LeaseUp’s first Shift Group candidate has had an immediate and significant impact, diving into calls, mastering talk tracks, and closing deals that others had struggled with.

Here’s a snapshot of the kind of value Shift Group candidates bring. 

“We had a quota in mind that we thought may be unrealistic, but he blew past it in his first month, Miranda explained. “He was prepared, he was confident, he was doing what it’s taken me like years to teach other salespeople. His ability to exceed expectations early on has solidified his place as a key contributor to the team’s success.”

The ability to ramp up with minimal training, close difficult deals, and exceed expectations has already made a significant impact on the company. His performance highlights the caliber of talent Shift Group places and how quickly top candidates can contribute to a team’s success.

In collaboration with Miranda Pelletier | VP of Growth, Customer Success at LeaseUp | https://www.leaseup.co/

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Ignite by Shift Group: Driving Sales Success & Insights for Trax

Driving Success, Growth & Insights: How Trax was fueled by Ignite

How Shift Group’s Ignite Program Delivered Top Sales Talent to Power Trax’s Growth

About Ignite:

Shift Group’s Ignite program empowers sales teams with market intelligence and efficient go-to-market strategies, leveraging our talent bench of former athletes and veterans. With comprehensive training, client-specific onboarding, and valuable insights, Ignite helps organizations enhance their sales playbooks and drive sustainable growth with high-performing, disciplined talent.

About Trax:

Trax is the global, digital leader in spend and compliance management solutions. Trax empowers organizations with globally complex supply chains to have greater control and visibility in their supply chain giving them enterprise-wide efficiency, maturity, and value.

Why Choose Ignite?

1. Providing Essential Outreach Support

Pain Point: Like many growing organizations, the sales team manages the entire cycle—from prospecting to closing deals and supporting existing customers—without a dedicated BDR function. This stretches their capacity and limits their ability to focus on high-value activities

Ignite’s Value: Shift Group helps alleviate this pressure by handling cold outreach, including making dials, refining messaging, and conducting persona research. This allows the sales team to focus on closing deals while leveraging the groundwork laid by Ignite.

“Shift Group’s Ignite program has been a game-changer—handling cold outreach, refining messaging, and identifying key personas. They’ve helped us market-test our approach and improve both our outreach strategy and internal efforts” I think Shift has helped us sort of keep the the momentum moving so that it doesn’t feel like we’re starting from 0 every week.”

2. Delivering Market Intelligence and Refining Targeting

Pain Point: Identifying niche personas within Fortune 1000 companies becomes a daunting challenge without a dedicated BDR function. It requires precise outreach strategies and significant time investment, often leaving teams without the market intelligence needed to refine their approach. This can lead to missed opportunities and inefficiencies in uncovering the right decision-makers

Ignite’s Value: The program delivers actionable market intelligence, including the best times to call, effective messaging strategies, and valuable feedback from outreach efforts. These insights not only enhance Ignite’s performance but also empower the company to refine its internal sales processes for greater efficiency and effectiveness

“Shift Group has been instrumental in providing market intelligence and refining our targeting. Their insights into the best messaging, timing, and personas have been invaluable as we navigate the complexities of selling to Fortune 1000 companies. By exploring different angles and identifying dead ends, they’ve helped us uncover opportunities we might have otherwise missed.”

3. Quality-Driven Approach

Pain Point: Many outsourced BDR services focus solely on booking meetings rather than ensuring quality, often delivering unqualified leads that waste time and resources. Without a focus on your company’s goals or understanding of your ideal customer profile, these services fail to provide the high-caliber opportunities needed for meaningful growth

Ignite’s Value: Ignite ensures alignment with your company’s goals by prioritizing high-quality opportunities over sheer volume. By tailoring outreach to target the right personas and delivering leads that truly match your ideal customer profile, Ignite helps drive meaningful results while avoiding wasted time and resources on low-value engagements

“With Shift Group, it’s not about hitting quotas with low-quality leads—it’s about finding the right fit. Unlike other companies, they adapt when something isn’t working and focus on quality over quantity. That approach has made them a truly constructive and reliable partner for us.”

4. Elite Candidate Pool

Pain Point: Traditional outreach teams often lack the unique qualities that drive success—discipline, resilience, and a competitive edge. Without individuals who bring the leadership and work ethic, outreach efforts can fall short.

Ignite Value: Ignite leverages former elite athletes and military veterans who are high-performing individuals, with a competitive and disciplined mindset. This resulted in a dedicated partner who not only executed outreach but also genuinely cared about delivering results.

“What sets Shift Group apart is your focus on recruiting former athletes and military personnel—people who are wired with that no-excuses, roll-up-your-sleeves mentality. With Shift candidates, that competitive drive is clear and that dedication makes all the difference.”

In Collaboration with Greg Merson | VP of Revenue Operations | https://www.traxtech.com/

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Game-Changing Talent: Shift Group’s Role in Cipher’s Hiring and Growth

Game-Changing Talent: Shift Group’s Role in Cipher’s Hiring and Growth

How Shift Group Helped Cipher Build a High-Performing Sales Team

About Cipher

At Cipher, a Prosegur company, we are a leading Managed Security Services (MSS) provider, renowned for our world-class Managed Detection and Response (xMDR) service. We meet you where you are with flexible and open support for your technology needs, providing localized expertise and global reach. Our end-to-end MSS solutions cater to all your cybersecurity needs and our comprehensive approach ensures that we meet the diverse security requirements of our clients, maintaining excellence in all aspects of cybersecurity.

Challenge – Sourcing the Right Candidates

  • Large Pool of Candidates 
  • Identifying Intangible Characteristics

Cipher prioritizes coachability and the right mindset as core elements of their mantra. They seek individuals who demonstrate agility and adaptability, qualities that are crucial for success in their team. However, sourcing such talent can be challenging, especially within the large applicant pool for SOR and BDR roles.

“Shift Group candidates demonstrate a mindset that aligns with our culture, driving collaboration and innovation. We seek individuals with the skills to thrive in dynamic environments, making them ideal fits for our organization.”

Solution – Shift Group’s Pre-Vetted Candidates

  • Elite Mindsets
  • Track Record of Coachability
  • Thrive in Team Environments

Shift Group simplifies the hiring process for our partners by streamlining candidate sourcing to match your specific needs. Our targeted approach ensures you receive a strong pool of qualified candidates, allowing for quicker decision-making and reducing the time spent on onboarding. This efficient process not only enhances your recruitment efforts but also helps align new hires with your company culture from the start.

“Shift Group is the whole package, helping us close the gap and ensuring we have a strong applicant pool tailored to our needs. The mission of Shift Group also aligns with our values by bringing in athletes and veterans, embodying our ‘play to win’ mentality.”

RESULTS – ACCELERATED ONBOARDING & GROWTH

We prioritize preparing our candidates for success from day one. By emphasizing practical training and real-world scenarios, we empower candidates to hit the ground running, contributing to their teams effectively and confidently right from the start. This preparation lays the foundation for their long-term success and growth within their new organization.

“From our experience with Shift Group candidates, it’s clear they come prepared to excel from day one. They exemplify a strong desire to not only perform their jobs exceptionally well but also to grow and develop within our organization.”

100%

262%

KPI's & OTE

Quota Attainment (Q3 24')

CANDIDATE QUALITY – COACHABLE & CULTURAL FITS

Our candidates not only possess essential skills but also demonstrate adaptability and teamwork. Their ability to collaborate and align with organizational values makes them valuable assets, driving success and fostering a positive, collaborative environment.

“Our Shift Group candidate excels at collaboration, connecting with her teammates to bring out the best in each other. Together, the team quickly learn what works and what doesn’t, turning their experiences into valuable lessons for the team’s growth”

In Collaboration with Madison Erhardt | Director Of Marketing at Cipher |  www.cipher.com

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Building a High-Impact Team: How Redwood Software Accelerated Hiring & Performance with Shift Group

Building a High-Impact Team: How Redwood Software Accelerated Hiring & Performance with Shift Group

How Shift Group Helped Redwood Software Fast-Track Sales Hiring and Drive Performance

About Redwood Software

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automations. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server – in the cloud or on premises – with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood.

Challenge – Broken Hiring Process

  • Long Ramp Times 
  • Inefficient Hiring Process

Redwood needed to scale quickly, but between coaching reps and closing deals – hiring managers didn’t have time to sort through countless resumes. The amount of unqualified candidates impacted overall sales productivity and profitability.

“Before partnering with Shift Group, we had to interview many more candidates to make a hire. Since then, we’ve seen increased candidate quality who are better prepared and have a high enthusiasm for their career path”

Solution – Shift Connect

  • Elite Characteristics
  • Transparent Candidate Insight
  • Expert Mentorship
  • Job Skill Training

Shift Group mentors & coaches former elite athletes and military veterans on industry specific job skills. Qualifies every candidate via their background in uniform along with a detailed training program ensures faster ramp time and close to no attrition. The platform instantly matches companies with their ideal candidate profile fit.

“With Shift Group we were able to cut out the screening process because Shift had already vetted them for success. Their profiles contain a 30/60/90 day plan that I view immediately, allowing us to be sharper with who we interview and find candidates faster”

Results – Culture Changing ROI

Shift Group candidates bring a level of leadership, coachability and commitment that bleeds to the rest of the team. They ramp faster, drive better productivity AND get promoted faster.

“Before Shift the status quo was 18 months to promotion. All of a sudden that went to 9 months for promotion to a closing role. Shift Group’s candidates caught the eye of our sales leaders early and made a name for themselves within the company”

15

10

8

Total Hires From Shift Group

Promoted From BDR Roles

Months to Promotion

Build a Winning Team

Sales execution is critical for scale and profitability. Hiring process can and should be competitive differentiator. Shift Group streamlines access to the perfect candidates with the right intangibles that have the knowledge to have an impact on day 1.

“Shift Group candidates fostered a true team environment, allowing us to scale quickly. Their contributions enabled us to exceed targets, justifying the addition of more reps and unlocking further growth potential.”

In Collaboration with Ashley Russo | Senior Manager, Sales Development at Redwood Software |  www.redwood.com

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Shift Group Debut’s “The Transfer Portal” to Connect Experienced Professionals with Premier Employers

Shift Group Launches Innovative Ignite Offering for Outreach and Market Intelligence

Shift Group Debut’s “The Transfer Portal” to Connect Experienced Professionals with Premier Employers

Shift Group is excited to announce the launch of its new program, “The Transfer Portal.” This initiative marks a strategic shift for Shift Group as it expands its focus beyond entry-level positions to include the placement of experienced professionals, offering them a unique opportunity for growth in their careers.

Empowering Experienced Candidates for Career Advancement

Historically, Shift Group has prioritized helping former athletes and military veterans transition into entry-level roles. However, “The Transfer Portal,” is designed to support professionals who bring valuable experience but may be seeking new opportunities or career changes. By expanding its services, Shift Group aims to fill a critical gap in the market, connecting seasoned talent with top-tier employers across various industries.

“We are thrilled to introduce the Transfer Portal to connect experienced professionals with exciting new career opportunities,” said JR Butler, CEO of Shift Group. “Our goal is to empower individuals at all stages of their careers by leveraging their unique skills and experiences. This program is an extension of our commitment to fostering professional growth and success for all candidates.”

Showcasing Unique Value Beyond a Resume

An essential part of The Transfer Portal is teaching experienced candidates how to effectively leverage their personal stories as a powerful tool in their job search. Shift Group’s approach involves helping candidates articulate their unique backgrounds, skills, and experiences in a way that resonates with potential employers. By turning their personal narratives into compelling stories, candidates can distinguish themselves in a competitive job market.

Shift Group emphasizes the use of video as a differentiator. Through The Transfer Portal, candidates receive training on creating impactful video presentations that highlight their expertise, personality, and passion. This innovative approach allows employers to see beyond the resume and gain a deeper understanding of what makes each candidate a unique and valuable hire.

Comprehensive Support for Experienced Candidates

“The Transfer Portal” is designed to help experienced professionals translate their past achievements into new career opportunities. The program offers a range of resources, all tailored to maximize the value of each candidate’s experience. Shift Group’s approach focuses on enhancing existing strengths and filling any skill gaps, ensuring that every candidate is fully equipped to excel in their new role.

By helping these candidates effectively leverage their experience, Shift Group ensures they are ready to stand out and succeed in their next career chapter.

Be sure to check out all of our recent announcements here!

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Shift Group Launches Innovative Ignite Offering for Outreach and Market Intelligence

Shift Group Launches Innovative Ignite Offering for Outreach and Market Intelligence

Shift Group Launches Innovative Ignite Offering for Outreach and Market Intelligence 

Shift Group is excited to announce the launch of its newest service: Ignite. This innovative solution is designed to help companies that are not yet ready to hire a full-time salesperson or those seeking to gain valuable market intelligence through live conversations with prospects and future customers. 

What is Ignite?

Ignite offers businesses the ability to tap into Shift Group’s pool of highly trained athletes and veterans to conduct outreach on their behalf. Whether it’s cold calling, emailing, or market research, this service is ideal for companies in the early stages of growth, those testing new markets, or businesses seeking to gather valuable market intelligence before committing to a full-time sales hire.  Additionally, its a path to evaluate and identify Shift Group talent that could be a great fit to your organization.  

Key Benefits of Ignite:

Cost-Effective Outbound: Perfect for companies in the early stages of sales development, Ignite provides a cost-effective way to test the waters before investing in a full-time salesperson.

Market Intelligence Gathering: Beyond just pipeline, Ignite provides the opportunity to gather crucial insights about your market, competitors, and potential customers. This data-driven approach helps you make informed decisions and refine your business strategy. 

Highly Trained Talent and Leadership: Leverage Shift Group candidates who have completed our program and possess the drive, discipline, and determination that comes from their unique background in sports and military service. The team is led by an industry expert focused on accountability and continuous improvement throughout your engagement.

Leverage Our Tech Stack: which enhances your sales efforts with automation, data analytics, and best-in-class targeting and data enrichment. Ignite utilizes a state-of-the-art tech stack to streamline and enhance outbound sales activities. From guaranteed email deliverability above 90% to accuracy of contact numbers, our technology ensures that your outreach efforts are both efficient, and effective and return the most important outcome – knowledge of your market.

Why Choose Ignite?

  • Scalable: Adjust the level of service based on your business’s needs, ensuring you have the right resources at the right time.
  • Targeted Market Insights: Gain a deeper understanding of your industry landscape with actionable intelligence that can drive strategic decisions around marketing spend, sales hiring, messaging, and general GTM planning.
  • Streamlined Process: Ignite simplifies the process of sales outreach, allowing your team to focus on other critical areas of your business while still reaching your sales targets.

Be sure to check out all of our recent announcements here!

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Shift Group Accepted as Department of Defense SkillBridge Partner

Shift Group Accepted as Department of Defense SkillBridge Partner

Shift Group Accepted as Department of Defense SkillBridge Partner

Shift Group is proud to announce our approval by the Department of Defense as an official SkillBridge partner. This SkillBridge program aims to provide military veterans with the resources, training, and support necessary to transition smoothly into successful civilian careers.

Empowering Veterans with Career Opportunities

The DOD SkillBridge program connects service members with industry partners, offering them real-world job experience during their last 180 days of service. By partnering with SkillBridge, Shift Group will leverage its expertise in career development and a robust network of hiring partners to create tailored programs that enhance veterans’ employability and readiness for the professional world.

“Part of our core mission at Shift Group is to bridge the gap between military veterans and the business world.  DOD’s Skillbridge program is an incredible opportunity for Active Duty Military to begin their exploration of civilian life – and for Shift Group to be the tip of the spear for these American Heroes to begin their transition process. I’m excited to open our coaching, education, and mentorship to active duty service members – but even more excited for the incredible real-world experience and exposure they will have working with a fast-growth and exciting company like ours.” JR Butler, CEO | CEO Shift Group

Welcoming Two New Veteran Hires to Our Team

In addition to our partnership with SkillBridge, Shift Group is proud to announce the addition of two military veterans to our team, Hocque Figueroa (Marine Corps) and Grant Kiekhaefer (Air Force).

Their unique perspectives and firsthand understanding of the challenges faced by service members entering the civilian workforce will be invaluable as we continue to refine our programs. We believe that their contributions will not only enhance our internal capabilities but also provide our veteran candidates with relatable mentors who have successfully navigated the same journey.

“Transitioning from the military to the business world can be intimidating. All of your peers have been in business for years, and you are the new guy. In the military, we come from a culture where we know the service members to our left and right have our back. Not only did Shift Group provide me with exceptional training and coaching, but I know the Shift Group team has my back and is looking out for my best interest when placing me into my first role outside of the military.” Hocque Figueroa, Shift BDR | Captain, USMC

A Comprehensive Approach to Career Transition

Shift Group’s proven coaching and career development programs will be integrated with SkillBridge’s established framework, offering veterans a comprehensive approach to career transition. In addition to welcoming SkillBridge candidates to our team, our resources and services will be available to any transitioning veteran to leverage in their transition to a new career.

Our candidates benefit from access and mentorship from every part of our organization—an advantage that sets us apart from many of our peers. This support helps veterans develop a well-rounded skill set, making them highly competitive candidates in today’s job market. The candidates who excel in their time with Shift Group will have the opportunity to join our team full time, following in the footsteps of Grant & Hocque.

“Transitioning out of the military was stressful, but Shift Group eased that by showing me how my military experience would benefit me in the business world. Their support helped me redefine my purpose and gave me access to every level of the company, preparing me for the new world I was entering. Being with Shift Group feels like being at home, surrounded by some of the most supportive, knowledgeable, and passionate leaders I’ve encountered since joining the Air Force. That’s why I chose Shift Group for my SkillBridge and stayed on as a full-time veteran coach and Business Development Rep.” Grant Kiekhaefer, Shift BDR | Air Force

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling.  Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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Shift Group Welcomes Linda Martindale to Elevate Coaching for Candidates

Shift Group Welcomes Linda Martindale to Elevate Coaching

Shift Group Welcomes Linda Martindale to Elevate Coaching and Mental Training for Candidates

Enhancing Candidate Success Through Expert Coaching

Shift Group is thrilled to announce the addition of Linda Martindale to our team as a Strategic Advisor. As a seasoned expert in coaching and mental training, Linda brings a wealth of experience and knowledge to our organization. Her role will focus on empowering our candidates—athletes and veterans transitioning to new careers—with the mental tools and resilience needed to excel in high-pressure environments.

“Former college athletes and veterans bring exceptional qualities to the workplace, such as discipline, teamwork, and the ability to perform under pressure. I look forward to working with these candidates, helping them translate these attributes into professional skills, and coaching them towards long and fulfilling careers.” Linda Martindale | Founder of Martindale Coaching

Linda Martindale, the founder of Martindale Coaching, has over two decades of experience in personal development and professional growth. Her holistic approach to coaching emphasizes mental toughness, resilience, and peak performance, making her an invaluable asset to our candidates and alumni community. Linda’s innovative techniques and personalized training programs are designed to help individuals overcome challenges, build confidence, and achieve their career goals.

Strengthening Our Commitment to Candidate Development

At Shift Group, our mission is to bridge the gap between military veterans, former athletes, and the business world through comprehensive coaching and career upskilling. The addition of Linda to our team represents our commitment to providing the best resources for our candidates and alumni. Her expertise will significantly enhance our coaching offerings, ensuring that our candidates are well-prepared for successful transitions into the corporate world.

“Adding Linda as a resource is a game-changer for our candidates. Her coaching will allow our athletes and veterans to thrive in their new environments and build the foundations necessary for long-term success in their new uniforms” Dana Sharry, COO | Shift Group

Looking Ahead: Innovative Strategies and Expanded Impact

The addition of Linda Martindale marks a significant milestone for Shift Group as we continue to expand our impact. With her expertise, we plan to introduce new coaching modules and mental training workshops tailored to the unique needs of our candidates. This initiative aligns with our broader strategy to enhance the resources available on our Shift Connect platform, ensuring that our candidates and alumni have access to the most comprehensive support system possible. We are confident that these enhancements will not only benefit our candidates but also position Shift Group as a leader in career transition services for athletes and veterans.

For more information about Linda Martindale and her coaching services, please visit Martindale Coaching.

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling.  Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent by booking a demo through the contact us page today!

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