How Much Does The Training Cost?
FAQ Video
- Home
- Shift Group Highlight Reel
June 16, 2025
Summary
How Much Does The Training Cost? If you’ve heard about Shift Group and wondered, “What’s the catch?” here it is: there isn’t one. Our program is completely free for anyone who has worn a uniform, whether on the field or in the military. The only thing we ask for is effort, attitude, and alignment with our values.
Key Takeaways
- The Shift Group program is 100% financially free for former athletes and veterans.
- You’ll pay with effort, not money. This program requires accountability, coachability, and authenticity.
- Shift Group is funded by hiring companies and partner organizations, not the candidates.
Why It’s Free (and What That Really Means)
It might sound too good to be true, but it’s not. If you played college sports (or higher) or served in the military, you can access Shift Group’s full training and support program without paying a dime.
Instead, we ask that you bring three things:
Effort: You show up and do the work.
Attitude: You approach the process with humility and hunger.
Alignment: You buy into our values: accountability, coachability, and authenticity.
If you do that, we’ll meet you with everything we’ve got—from expert coaching to job placement support.
The Real Investment
This isn’t a shortcut or a silver bullet. It’s a process, and like any good training, what you put in is what you get out. If you commit to showing up and putting in the work, we’ll help you land a job you’ll love.
