Episode 10: Connecting the Unconnected | Esther Iyamu

Episode 10: Connecting the Unconnected | Esther Iyamu

Esther Iyamu journey from professional dancer and cheerleader in the NBA and NFL to founder and CEO of Growth Cube is nothing short of remarkable. In a recent episode of the “Merchants of Change” podcast, Esther shared insights into her transition from the world of dance to sales and business, offering valuable lessons along the way.

With a background that includes seven seasons in professional sports and a 16-year career in sales at Cisco, Esther embodies resilience, adaptability, and a relentless pursuit of excellence. Her story serves as an inspiration for aspiring professionals looking to make a career shift and excel in their chosen field.

Esther’s experience highlights the transferable skills and behaviors acquired as an athlete, which she seamlessly applied to her journey in sales and entrepreneurship. Her ability to thrive in competitive environments, maintain focus, and prioritize teamwork has been instrumental in her success.

One of the key takeaways from Esther’s journey is the importance of community representation and organizational excellence. Drawing parallels between her experiences in professional sports and business, Esther emphasizes the value of diversity, empathy, and community engagement. Whether on the court or in the boardroom, Esther understands the significance of aligning with the values and aspirations of the community.

Esther’s insights into the business operations of NFL and NBA teams shed light on the meticulous approach to talent recruitment and community engagement. She underscores the importance of finding individuals who not only excel in their roles but also embody the ethos of the organization and resonate with its fan base.

Throughout her career, Esther has remained grounded in her commitment to continuous learning and personal growth. Despite facing challenges and navigating unfamiliar territories, she has embraced each opportunity as a chance to expand her horizons and contribute meaningfully to her profession.

As Esther reflects on her journey, she offers invaluable advice to aspiring professionals, emphasizing the importance of embracing competition, understanding the business landscape, and staying present in the moment. Her story serves as a testament to the power of perseverance, determination, and unwavering passion.

In conclusion, Esther Iyamu’s journey from dancer to CEO is a testament to the transformative power of resilience, adaptability, and a relentless pursuit of excellence. Her story inspires us to embrace change, pursue our passions with unwavering dedication, and forge our own paths to success.

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Episode 9: Entitled To Nothing, Grateful For Everything | Vince Nistico

Episode 9: Entitled To Nothing, Grateful For Everything | Vince Nistico

In the world of sales, success often hinges on a combination of strategy, resilience, and authenticity. Drawing parallels between sports and sales, it’s evident that the qualities that make a great athlete can also translate into effective salesmanship. From strategic thinking to being coachable and authentic, the journey from the football field to the sales floor offers valuable lessons for aspiring sales professionals.

One key takeaway from the transcript conversation is the importance of being intentional in every aspect of the sales process. Just as a quarterback meticulously plans each play, a successful salesperson guides prospects through the buying journey with purpose and foresight. Whether it’s understanding the product inside out or developing strategic account plans, intentionality breeds success.

Another vital trait highlighted is patience. In a fast-paced sales environment, it’s easy to succumb to reactionary responses. However, patience allows sales professionals to pause, gather information, and provide thoughtful answers to customer inquiries. This approach not only builds trust but also demonstrates a commitment to delivering quality service.

Authenticity emerges as a cornerstone of effective selling. Just as no two athletes have the same playing style, no two salespeople should approach their prospects in identical ways. Embracing one’s unique personality and experiences fosters genuine connections with customers. Being true to oneself builds rapport and credibility, essential elements in forging lasting client relationships.

The transcript also emphasizes the importance of customer-centricity. Understanding the needs and challenges of customers is paramount in delivering value-driven solutions. Sales professionals should prioritize customer success, seeking to become trusted advisors rather than mere product peddlers. Positive customer experiences not only drive loyalty but also serve as powerful testimonials for prospective clients.

Reflecting on the journey from the football field to the sales arena, it’s evident that the principles of teamwork, resilience, and continuous improvement are universal. Whether facing off against opponents on the gridiron or navigating complex sales negotiations, the qualities that define great athletes—intentionality, patience, authenticity, and customer-centricity—prove instrumental in achieving sales success.

Aspiring sales professionals can draw inspiration from the insights shared in the transcript, recognizing that the path to success in sales is not just about closing deals but about building meaningful connections and delivering value at every touchpoint. By embracing these core principles and applying them with diligence and passion, sales professionals can elevate their performance and make a lasting impact in their careers.

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Episode 8: The Sales Interview Playbook | Dan Fantasia

Episode 8: The Sales Interview Playbook | Dan Fantasia

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Episode 5: Do More! | Darnell Shiver

Episode 5: Do More! | Darnell Shiver

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Episode 4: Best of “Advice for Your 1st Company”

Episode 4: Best of “Advice for Your 1st Company”

Home Resources November 2, 2023 Home Resources November 2, 2023 Home Blog November 2, 2023 Home Blog April 12, 2024 Home Blog April 12, 2024 bhavinishah Episode 4: Best of “Advice for Your 1st Company” Pellentesque et tempor ante, sit amet consectetur ipsum. Mauris ex turpis, fringilla ac lectus a, luctus accumsan tellus. Curabitur consequat …

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Episode 3: Passion, Purpose & Work Ethic | Jon Sibley

Episode 3: Passion, Purpose & Work Ethic | Jon Sibley

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