Driving Success, Growth & Insights: How Trax was fueled by Ignite

Driving Success, Growth & Insights: How Trax was fueled by Ignite

About Ignite:

Shift Group’s Ignite program empowers sales teams with market intelligence and efficient go-to-market strategies, leveraging our talent bench of former athletes and veterans. With comprehensive training, client-specific onboarding, and valuable insights, Ignite helps organizations enhance their sales playbooks and drive sustainable growth with high-performing, disciplined talent.

About Trax:

Trax is the global, digital leader in spend and compliance management solutions. Trax empowers organizations with globally complex supply chains to have greater control and visibility in their supply chain giving them enterprise-wide efficiency, maturity, and value.

Why Choose Ignite?

1. Providing Essential Outreach Support

Pain Point: Like many growing organizations, the sales team manages the entire cycle—from prospecting to closing deals and supporting existing customers—without a dedicated BDR function. This stretches their capacity and limits their ability to focus on high-value activities

Ignite’s Value: Shift Group helps alleviate this pressure by handling cold outreach, including making dials, refining messaging, and conducting persona research. This allows the sales team to focus on closing deals while leveraging the groundwork laid by Ignite.

“Shift Group’s Ignite program has been a game-changer—handling cold outreach, refining messaging, and identifying key personas. They’ve helped us market-test our approach and improve both our outreach strategy and internal efforts” I think Shift has helped us sort of keep the the momentum moving so that it doesn’t feel like we’re starting from 0 every week.”

2. Delivering Market Intelligence and Refining Targeting

Pain Point: Identifying niche personas within Fortune 1000 companies becomes a daunting challenge without a dedicated BDR function. It requires precise outreach strategies and significant time investment, often leaving teams without the market intelligence needed to refine their approach. This can lead to missed opportunities and inefficiencies in uncovering the right decision-makers

Ignite’s Value: The program delivers actionable market intelligence, including the best times to call, effective messaging strategies, and valuable feedback from outreach efforts. These insights not only enhance Ignite’s performance but also empower the company to refine its internal sales processes for greater efficiency and effectiveness

“Shift Group has been instrumental in providing market intelligence and refining our targeting. Their insights into the best messaging, timing, and personas have been invaluable as we navigate the complexities of selling to Fortune 1000 companies. By exploring different angles and identifying dead ends, they’ve helped us uncover opportunities we might have otherwise missed.”

3. Quality-Driven Approach

Pain Point: Many outsourced BDR services focus solely on booking meetings rather than ensuring quality, often delivering unqualified leads that waste time and resources. Without a focus on your company’s goals or understanding of your ideal customer profile, these services fail to provide the high-caliber opportunities needed for meaningful growth

Ignite’s Value: Ignite ensures alignment with your company’s goals by prioritizing high-quality opportunities over sheer volume. By tailoring outreach to target the right personas and delivering leads that truly match your ideal customer profile, Ignite helps drive meaningful results while avoiding wasted time and resources on low-value engagements

“With Shift Group, it’s not about hitting quotas with low-quality leads—it’s about finding the right fit. Unlike other companies, they adapt when something isn’t working and focus on quality over quantity. That approach has made them a truly constructive and reliable partner for us.”

4. Elite Candidate Pool

Pain Point: Traditional outreach teams often lack the unique qualities that drive success—discipline, resilience, and a competitive edge. Without individuals who bring the leadership and work ethic, outreach efforts can fall short.

Ignite Value: Ignite leverages former elite athletes and military veterans who are high-performing individuals, with a competitive and disciplined mindset. This resulted in a dedicated partner who not only executed outreach but also genuinely cared about delivering results.

“What sets Shift Group apart is your focus on recruiting former athletes and military personnel—people who are wired with that no-excuses, roll-up-your-sleeves mentality. With Shift candidates, that competitive drive is clear and that dedication makes all the difference.”

In Collaboration with Greg Merson | VP of Revenue Operations | https://www.traxtech.com/

About Shift Group:

Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.

The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.

Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.