From Field to Future: New Careers for Veterans & Athletes with Unlock
For years, former athletes and military veterans have brought an elite mindset—discipline, resilience, and leadership—into the business world. Yet many companies fail to recognize their full potential because traditional hiring methods often overlook how these skills translate into business success.
With the launch of Unlock, Shift Group is taking a major step forward in career development, opening doors beyond tech sales into new industries. This expansion means more opportunities, more training, and more direct pathways for athletes and veterans to land impactful roles across multiple fields.
Beyond Sales: New Career Paths for Athletes & Veterans
The Unlock program provides targeted training and mentorship to prepare candidates for roles in:
- Sales & Revenue Generation
Why it works: Former athletes and veterans thrive in competitive, high-pressure environments. Their ability to set goals, build relationships, and push through challenges makes them natural sales leaders.Common roles: Account Executive, Business Development Representative, Sales Manager
- Strategy & Operations
Why it works: Precision, execution, and adaptability are key to both military and sports careers—qualities that translate seamlessly into operations and strategy rolesCommon roles: Operations Manager, Strategy Analyst, Supply Chain Specialist
- Finance & Analytics
Why it works: Tactical thinking and data-driven decision-making are second nature to athletes and veterans, making finance and analytics a strong fit.
Common roles: Financial Analyst, Business Intelligence Analyst, Investment Associate
- Product Management & Development
Why it works: Leadership, risk assessment, and problem-solving are crucial for product roles, and veterans and athletes bring a unique edge to innovation and executionCommon roles: Product Manager, UX Researcher, Agile Project Manager
- People & Culture (HR, Recruiting, Leadership Development)
Why it works: Building strong teams and fostering accountability are ingrained in sports and military environments, making HR and leadership roles a natural transition.Common roles: Talent Acquisition Specialist, HR Manager, Leadership Development Coach
- Sales & Revenue Generation
How Unlock Bridges the Gap
Shift Group’s Unlock program is built to eliminate the guesswork in career transitions. It provides:
- Industry-Specific Training: Learn directly from experts in your chosen field.
- Career Alignment & Coaching: Identify your strengths and connect them to meaningful roles.
- Professional Storytelling & Placement: Build a compelling personal brand, ace interviews, and land the right job.
- A Supportive Community: Join a network of peers, mentors, and hiring partners invested in your success.
This is Just the beginning
With Unlock, athletes and veterans now have a direct pathway into industries that value their skill sets. Whether you’re looking to break into sales, strategy, finance, or product, Shift Group is here to help you make a seamless, high-impact transition.
If you’re ready to explore new career paths and position yourself for success, now is the time to take action.
If you’re ready to explore new industries and redefine your career path, start your journey through the Unlock program today.
FAQs: Unlock Program: What Athletes, Veterans, and Employers Need to Know
Unlock is Shift Group’s expanded training and placement program designed to help former athletes and military veterans transition into careers beyond tech sales. It includes targeted training, coaching, and mentorship to prepare candidates for roles in strategy, operations, finance, product, and more.
Unlock prepares athletes and veterans for roles in Sales & Revenue, Strategy & Operations, Finance & Analytics, Product Management, and People & Culture. Each pathway includes role-specific training and support to ensure a smooth transition.
Not at all. Unlock is built for high-character individuals with proven leadership and discipline. The program bridges your experience from sports or service to your desired career through hands-on training, professional storytelling, and real-world job alignment.
About Shift Group:
Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.
The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.
Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.
