Shift Group, the leader in career transition for athletes and veterans,
is proud to announce the launch of Unlock, a groundbreaking training program designed to accelerate career outcomes for the 600+ elite candidates joining the Shift Connect platform every month.
Historically focused on B2B Technology Sales roles, Shift Group’s new Unlock curriculum expands beyond tech, offering industry-agnostic functional training in Business Development & Revenue Generation, Strategy & Operations, Finance & Analytics, Product Creation, and People & Culture.
“For far too long, the intangibles that make athletes and veterans exceptional—discipline, resilience, and leadership—have been overlooked by the traditional hiring process,” said Dana Sharry, President of Shift Group. “Both candidates and hiring partners are in search of the same outcome, but without the right tools and translation, candidates are left to navigate career transition alone.”
Built on Shift Group’s proven track record, Unlock equips high-performing individuals with the skills, insights, and connections they need to excel in the professional world.
Self-Discovery & Career Alignment – Leverage our Mindset Assessment to identify strengths and career priorities.
Industry & Functional Expertise – Learn how to translate elite skills into business success from industry experts.
Professional Branding & Placement – Master personal storytelling, interviews, and networking to connect with top employers.
Community & Support – Join a powerful network of athletes, veterans, and mentors through exclusive channels and group calls.
Since its inception, Shift Group has transformed career transitions, placing thousands of former athletes and military veterans into impactful roles—primarily in B2B tech sales. With 450+ hiring partners, Shift Group has delivered disciplined, coachable, and accountable talent while ensuring candidates find fulfilling careers.
“With the launch of Unlock, Shift Group is positioned to unleash these individuals by reminding them of what makes them elite, training them on best practices, and aligning them with employment opportunities across a much larger set of hiring partners,” added Sharry.
As Shift Group continues to scale, Unlock represents a major step forward in providing structured, outcome-driven career support for candidates and hiring partners alike. This expansion further cements Shift Group’s role as the premier destination for companies looking to hire top-tier talent with a competitive edge.
About Shift Group:
Shift Group bridges the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Our mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.
The Shift Connect platform accelerates learning and streamlines the hiring process by connecting employers with pre-vetted candidates who are ready to excel. Customers reduce hiring time, lower costs, increase growth rates and improve retention. Shift Group is committed to helping businesses build high-performing teams and supporting veterans and athletes in their career development.
Discover how Shift Group can transform your hiring process and unlock the potential of exceptional talent. Visit us at shiftgroup.io to learn more.
