November 30, 2023
Transitioning from the Field to Sales: Insights from Cianna Levi
In the latest episode of “Merchants of Change,” host JR Butler sits down with Cianna “CeCe” Levi, a former professional cheerleader for the Dallas Cowboys and Portland Trail Blazers, who has successfully transitioned into a sales career. The podcast, aimed at new salespeople and those considering a career shift into sales, aligns with Shift Group’s mission of helping elite athletes and military veterans become elite sales professionals.
From the Cheerleading Stage to the Sales Floor
Cianna’s journey from the world of professional cheerleading to a career in sales is a testament to her adaptability and drive. She spent two seasons as a cheerleader for the Portland Trail Blazers before joining the Dallas Cowboys cheerleaders for four years, including a stint as an all-star cheerleader. Reflecting on her cheerleading career, Cianna fondly recalls the camaraderie and unforgettable moments, from locker room gossip to dancing with Queen and Adam Lambert.
Overcoming Misconceptions and Embracing New Challenges
One common misconception Cianna addresses is the underestimation of the hard work and dedication required to be a professional cheerleader. Many people fail to recognize the extensive preparation and full-time commitment behind the scenes. She emphasizes that cheerleaders are indeed paid professionals, but the real value lies in the unique experiences and opportunities they gain.
Transitioning to a new career after cheerleading posed its challenges. Cianna initially worked in PR and communications, but after retiring from cheerleading, she sought a fresh start in sales. With encouragement from mentors and family, she embraced the opportunity at Outreach, a company that values her competitive sports background.
Lessons from Cheerleading: Applying Skills to Sales
Cianna’s cheerleading experience has provided her with valuable skills that translate well into sales. The discipline, teamwork, and competitive nature required in professional cheerleading have prepared her for the grind of sales. She highlights the importance of being accountable for both strengths and weaknesses, a principle she carried from the cheerleading field to her sales role.
Navigating the Sales Landscape
In her new role at Outreach, Cianna has learned to handle rejection and maintain a positive mindset. Viewing cold calls as opportunities to help potential clients rather than as nuisances has transformed her approach. Her ability to connect with people, honed through countless interactions as a cheerleader, has become a significant asset in her sales career.
Being part of an in-office team has accelerated her learning process. The collaborative environment allows her to learn from her colleagues’ successes and mistakes, fostering rapid growth. Cianna likens this to watching game film, a practice she and her boyfriend, a former NFL wide receiver, are familiar with.
Advice for Aspiring Sales Professionals
For those considering a career shift into sales, Cianna advises embracing the grind and being ready to start from the bottom. She emphasizes the importance of asking for help and being receptive to feedback. Understanding and leveraging one’s strengths while recognizing and working on weaknesses are crucial for success.
Cianna’s journey from cheerleading to sales showcases the value of transferable skills and the importance of maintaining a growth mindset. Her story is a powerful reminder that with dedication, resilience, and the right mindset, anyone can successfully transition into a new
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