PARTNERS 

SET THEM UP FOR SUCCESS

Shift Group improves the well-being and performance of your athletes or service members by extending their identity outside of uniform and taking advantage of opportunities to grow while in uniform
HOW IT WORKS

WE GUIDE THEM ALL THE WAY

We’ve been in their uniforms and have tailored our program to the unique needs of your athletes and vets to help them maximize the opportunities they have.

LET’S OPEN DOORS FOR YOUR TEAM

WHO WE SERVE

GIVING BACK FOR NEVER GIVING UP

ATHLETIC ORGANIZATIONS

Whether you’re a player’s association, athletic department, team, agent, coach, or advisor, you want only the best for your athletes. Working with Shift Group helps your athletes connect what they’re doing with what they CAN do today and in the future to maximize their athletic experience in the business world – including NIL and networking.

VETERAN ORGANIZATIONS

We know that giving servicemembers the best possible transition to civilian life is paramount for your organization. A successful transition starts well before they leave active duty, and if done correctly, improves their dedication to the mission while in uniform.
OUR PARTNERS

TOP ORGS TEAM UP WITH SHIFT GROUP

Hockey East
MIAA (2)
MLSPA (1)
SFF (2)
CFLPA
JASON LANGVEE Academy Program Manager at Canadian Football League Players Association

The team at Shift Group offers a unique perspective that caters to elite athletes and allows new learners to identify their own core strengths accrued from sports, in order to apply those strengths in new and exciting ways.

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CONNOR FORD Director of Player Programs at MLSPA Players Association

Shift Group is one of our most trusted career development partners. Whether it's guiding players through their first-class sales training curriculum, assisting players with the interview prep and job placement process, supporting our events, or simply providing direction and insights both for our organization and our players, Shift Group brings a level of expertise, value, and follow through hard to find elsewhere.

AmariDryden
AMARI DRYDEN Director of Career Development at Vanderbilt

JR Butler and the Shift Group brought unparalleled value to our campus by delivering a compelling and insightful session for our student athletes. Their message resonated deeply, empowering our athletes with essential tools for personal and athletic growth. JR Butler instilled a sense of motivation and determination, inspiring our students to strive for excellence both on and off the field!

PARTNER FAQS

FREQUENTLY ASKED QUESTIONS

We only require that our candidates be a former athlete, coach, or military serviceperson who’s willing to be accountable, coachable, and authentic.

There are several options for Athletic and Military Organizations. We have self-discovery exercises, broad NIL Training including content creation and activation, Professional Networking courses, career discovery and transition courses, and access to speaking engagements and on-site workshops.
Our program is online and self-lead but also includes access to live coaching. The length and curriculum is dependent on the needs of the partner organization.
We partner closely with you to determine which pieces of our curriculum align best with your athletes and veterans, update you on progress, and share insights into how opening our curriculum and service offerings are impacting the well-being of your Athletes and Veterans in uniform as they transition out of uniform.

LET’S INVEST IN THEIR FUTURE, TOGETHER

ASSISTANT COACH PROGRAM

LEARN, EARN, AND RETURN: GIVE BACK TO THE NEXT GENERATION

GREAT MISSION

We wouldn’t be where we are today as sales leaders without the early mentors who helped shape our sales approach, mindset, and tactical skills. Our Assistant Coach Program provides our candidates with that same opportunity.

GREAT FLEXIBILITY

As an Assistant Coach, the ask is simple — donate as little as 30 minutes a quarter, or as many hours as you’re able to give. We’ll work around your schedule and provide a shared calendar that you can update in real-time.

GREAT CAUSE

For every thirty minutes you spend with a Shift Group candidate, we’ll donate $25 to a charity of your choice. So, in addition to giving back to the next generation of sellers, you’ll be contributing to a great cause.
WORDS OF WISDOM

HELPING ATHLETES & VETS MAKE THEIR NEXT MOVE

Looking to inspire your crew? Our founder, JR Butler, regularly speaks to groups about making the transition from sports or service to business.
LET’S DO THIS

KICKSTART THEIR SUCCESS WITH SHIFT GROUP