Cali Farquharson

As a former professional soccer player, Cali understands the discipline, dedication, and competitive nature sales has to offer. Her pursuit of excellence started as a kid watching her older brothers play sports. Fortunately, her brothers never let her win which allowed her to learn how to compete at a young age. Cali earned a scholarship to play DIV1 soccer for Arizona State University. She pursued a Biological Sciences degree to challenge herself during her collegiate career. Cali’s team voted her team captain two years in a row because she led by example and drove team culture. In 2016, she decided to enter the NWSL draft and was selected 12th overall. Professional athletics reinforced her commitment to excellence. Consistency, discipline, and competition were standard practice. Even at the highest level, she was able to maintain a team first attitude which gained her a leadership role. Cali’s teammates valued her as a trusted source of guidance, not only in soccer, but in life. She positively served and contributed to her team while also competing to be the best in her respective position. Her charisma and positivity had a beneficial impact in her high-stress environment leaving professional sports with many connections and relationships. These characteristics also helped Cali continue her professional career for seven years, which is triple that of the average professional soccer player. From her first professional contract of $9,000, Cali’s life has been nothing short of a relentless determination to survive. She began giving lessons as a side hustle in 2016. Upon retirement, her lessons grew exponentially. Cali was able to turn it into a full-time business operation. With zero marketing, she was able to build over the course of a year, working with 60+ young female athletes across the valley generating $70,000 in a commission only position. Cali continues to steadily increase her revenue by providing the best care and commitment to her players. Cali’s passion, drive, and commitment to excellence in sport and as a coach show her willingness and determination to succeed in all areas of life, especially in that of sales.

Placement Location:

Phoenix, AZ

role:

BDR

MY story

Why sales

Why Me

Game tape

Account research

Mock Cold Call

30/60/90

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